NYT Coronavirus Tracker

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Coronavirus Tracker is a daily email that delivers data for the cities and counties you choose, and links back to The Times for deeper dives into local, state, national, and global maps & charts. It’s the inbox counterpart to the onsite tracker, where you manage your places. The first version of the email came out in Dec. 2020 and evolved with the pandemic, adding information like risk levels and county vaccination rates along the way.

 

I designed it in close collaboration with Newsroom engineers and journalists, who won the 2021 Pulitzer Prize for public service for “filling a data vacuum that helped local governments, healthcare providers, businesses and individuals to be better prepared and protected.”

 

An interesting aside: the info-graphics are dynamically generated in the email using html tables, which improves email accessibility and gives us more granular control over layout across screen sizes. It’s the first use of dynamic information graphics in email at The Times — a capability developed by Joey Lee, my engineering partner on the project.

New York Times Programs

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NYT Programs help people reach specific goals with a daily bite-size activity. Activities are sent by email and link back to site.

 

My job was to formalize the reader journey, reader experience, and content strategy after the first two pilots. Through interviews, prototypes, and diary studies with testers I learned several key insights. A big one was that increasing the scope of an activity doesn’t necessarily increase its value. Rather, a single, approachable task a day is perfect — even if tiny — as long as it clearly works towards a greater goal. Another insight was how valuable modifications are, considering how varied the contexts and abilities are that people have. Lastly, I re-designed the main Program pages to be more efficient for readers, to ease the production needs of editors and art directors, and to be flexible enough to support unforeseen future topics.

 

Programs are now used across the Newsroom and by hundreds of thousands of NYT readers. Try one to deepen relationships, to save for retirement, or to eat less sugar. Work was developed in close collaboration with the Programs team and the Newsroom. Art direction by Jaspal Riyait.

NYC Mayor’s Office of Criminal Justice

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Design and Production for a video series introducing The Mayor’s Office of Criminal Justice‘s Behavioral Health Task Force initiative. This video introduces the topic of Supportive Housing, and outlines the systemic challenges of those most at risk of cycling through shelters and jail — and how Supportive Housing can break that cycle.

 

Motion graphics: Chadwick Whitehead. Music: Matt Stanfield. Voiceover: Doug Schuetz. Developed in close partnership with MOCJ policy experts.

Making Policy Public

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For nearly 350,000 New Yorkers, public assistance is critical for maintaining access to shelter and food. But the application process for assistance can be convoluted and intimidating. And successfully applying is just the beginning: to continue receiving benefits, you have to keep track of regular appointments, complicated paperwork, and strict requirements. If you have trouble navigating the system you risk missing the benefits you depend on to get by.

 

As part of the Center for Urban Pedagogy‘s  Making Policy Public program, we partnered with the Urban Justice Center‘s Safety Net Project to research, synthesize, and clarify NYC’s welfare system. With my collaborator Kevin Wade Shaw, I designed this guide that details the application and retention processes. It has since been distributed to thousands of people in NYC’s public assistance offices.

Blue Ridge Labs Fellowship

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Blue Ridge Labs is an incubator for building digital services that benefit low-income New Yorkers. As a UX Design Fellow I launched a communications tool with my team’s engineer and product manager. The tool bridged a critical gap between community based organization participants and program coordinators.

 

By speaking with community members and attending community based programming, we identified a pattern where New Yorkers find opportunities — like workforce training or financial planning — but face substantial barriers to matriculation and completion. We also observed a communications gap between program participants and those who can help most — program coordinators.

 

With our pilot partners we prototyped and built a lightweight SMS-to-email tool that participants opt-into through SMS. They can then ask program coordinators questions and get notified about program updates and milestones. On the other side, coordinators can create and manage cohorts throughout the journey in their own preferred medium: email.

 

We saw up to a 10X increase in 2-way communication between coordinators and participants, with coordinators spending as little as 1/20th the time on outreach.

MoMA’s 194X to 9/11

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Identity, title wall, and interior graphics for the Museum of Modern Art’s exhibition 194X to 9/11: American Architects and the City, in the Architecture and Design galleries.

 

The show presents “design projects for a hypothetical postwar American city, [which] rethink both urban community life and the relationship between architecture and urban planning.”

 

Completed with the MoMA Design Studio.

 

MoMA’s Foreclosed: Rehousing The American Dream

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Identity and motion design for the pre-exhibition phase of Foreclosed: Rehousing the American Dream, which examined new architectural possibilities for American cities and suburbs in the context of the foreclosure crisis.

 

Development included brand direction and identity, illustration, and motion storyboarding. Animation by Rob Chapman. Project incorporates some of of MTWTF’s pre-existing assets originally created for an associated Buell Center publication.

 

Completed with the MoMA Design Studio.

MoMA’s Foreclosed, Introduction Video

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Identity and motion design for the pre-exhibition phase of Foreclosed: Rehousing the American Dream, which examined new architectural possibilities for American cities and suburbs in the context of the foreclosure crisis.

 

Development included brand direction and identity, illustration, and motion storyboarding. Animation by Rob Chapman. Project incorporates some of of MTWTF’s pre-existing assets originally created for an associated Buell Center publication.

 

Completed with the MoMA Design Studio.

MoMA Publications

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Design and design-support for the Museum of Modern Art’s print ephemera and publications. In coordination with education and out-reach programs, curatorial departments, and special programming.

 

Completed with the MoMA Design Studio.

A Simple Guide to Vegetables

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Design of these vegetable education sheets for Just Food‘s Farm-to-Pantry program. The pads of tear-off double-sided sheets have been distributed through NYC food pantries.

 

As described by Just Foods, the Farm-to-Pantry program “helps food pantries and other emergency food programs make fresh, nutritious, locally grown food available to families and individuals in need. In addition to providing vegetables for the city’s most vulnerable residents, the program helps build the knowledge and capacity of food pantry staff and clients through cooking demonstrations, farm visits, and other educational opportunities.”

 

Illustrations by Claire Typaldos

CFA Housing Design Awards

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Identity for NYC’s Center for Architecture‘s 2015 annual Housing Design Awards program.

Highland Apparel

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Identity and art-direction for Highland — an NYC menswear brand that operated between 2009–2015. Work produced in collaboration with Highland founder, Lizzie Owens.

New Museum’s The Last Newspaper

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10 Newspapers comprising the New Museum catalog for the exhibition, The Last Newspaper. Produced and edited by the Barcelona-based curatorial team Latitudes. Each issue designed with Chad Kloepfer—1 a week for 10 weeks.

 

“…If the artwork assembled in the galleries is dedicated to deconstructing the power and possibilities of the press, then the invited participants are engaged in finding new (and perhaps more holistic) ways of describing the world.”

Scenes From the City: Revised and Expanded

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Revised and Expanded edition of Scenes From the City Filmmaking in New York City. Edited by James Sanders, published by Rizzoli. Produced with NYC’s Mayor’s Office of Media & Entertainment.

 
Designed with Aron Fay at Pentagram, art direction by Michael Bierut.

Salt Lake City Museum of Natural History

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Information graphics and illustration design throughout the Salt Lake City Museum of Natural History. From lava flows to languages.

 

The graphics and illustrations work in concert with the installations—providing context, minute detail, cypher keys, and activity prompts.

 

Completed at Ralph Appelbaum Associates and with specialists from the SLC MNH.